Cath Sheard Art

Tag: sales

  • Pausing, resetting, something!

    Pausing, resetting, something!

    I’m not sure what to call it, but I’m taking 2026 off from selling my art, perhaps even from exhibiting. There’s a number of factors driving the decision, which has been forming for a while.

    I’ve been selling on Felt for a couple of years and love it as a platform, but it does best when you drive people there via social media and I’m on social media less and less.

    Sales this Christmas have been poor, which makes the time and effort involved not worth it. There’s other things I’d rather be doing with my time if the payback isn’t there.

    The rise of AI, image theft, and all that bad stuff, has seen me deactivate FaceBook, delete Instagram and TikTok, and so on. I’m still on Bluesky as it feels safer, for now anyway. Leaving those sites decreased my audience, but it’s at a time when TikTok is changing art marketing so it’s performative, which I hate.

    As a side note, there’s increasing online dissatisfaction with how TikTok is making adult colouring, reading and other relaxing hobbies into performative over-consumption.

    What’s my plan for 2026? It’s loose yet, but my main goal is to spend the year exploring new directions, rediscovering what I love most when saleability isn’t a factor, and create for the joy of it. I’ll do online courses, explore various media, fill endless journals with experiments. Who knows what directions I’ll discover along the way.

    I’ve been making gelli prints ready for a course I’m starting 5 January
    I needed to make around 60 A5 papers, and ended up with over 280!

  • You made a sale! The good news department.

    I love the quirky emails RedBubble send out when something sells on their website. Today the email was to say I’ve sold some greeting cards of a work I uploaded yesterday. Why do sales matter to me? The obvious reason is to make money from my art, to recoup some of my costs. But of course there’s much more to it that just a few dollars here and there. A sale is recognition that someone went to my site to start with, and that they actually liked what I do enough to open their wallet on my behalf. How cool is that?

    Okay, good so far. Does the recognition matter, or perhaps more correctly, should the recognition matter? As artists we paint because we have to, because we have this inner drive to express ourselves and to share our vision of the world. Our vision still exists, whether other people appreciate it or not. We need to get it out onto paper or canvas, not just want to.  And yet, here’s the thing, for me anyway. The recognition by other people, other artists especially if I am totally honest, does matter. Why? Because it validates the vision of the world I have. It says I’m okay and what I produce is ok. Would I change what I’m doing if it wasn’t okay? I doubt it, but the validation through sales and feedback sure don’t do my day any harm either!

    How about you. Is your vision valid no matter what? Or does your day get a boost when someone posts positive feedback?

    Working the Freezing Works IV. Cath Sheard 2010